Urban Group receives "The Best Brand Enterprise Award
and Corporate Development Excellence"
Date: 06/15/2006

Urban Group has recently received "The Best Brand Enterprise Award and Corporate Development Excellence" presented by the Hong Kong Productivity Council (HKPC), in recognition of their outstanding performance in corporate brand building and strategic corporate development in Hong Kong.

"The Best Brand Enterprise Award Presentation Ceremony 2006" was held on 9th June 2006 at Harbour Plaza Hong Kong. The Award aims at promoting the best-in-class enterprises in Hong Kong and Guangdong province which successfully develop and manage their corporate brand image in order to enhance their competitiveness in the marketplace. The judging criteria comprise organizational development, brand management, corporate strategy, corporate leadership and culture as well as corporate innovation.

Ms Yvonne Choi, Permanent Secretary for Commerce, Industry and Technology (Commerce and Industry) of the HKSAR Government stated, "Brand is no longer a company name, a trademark or a symbol. It is an essential asset for every enterprise in today's business world. Brand building and brand strategy is not less important than corporate strategy in an enterprise."

Dr Edmond Cheng, Managing Director of Urban Group pointed out that, "The brand legend of Urban Group originates from our service for Mei Foo Sun Chuen since 1965. We possess a 40- year brand heritage in the territory. Over the years, we emphasize and protect our corporate identity and branding system to reinforce our competitive edge in the industry. Also, it is our honour to obtain the Award this year, which further enhances the team spirit of our staff and the confidence of our customers on us."

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