Date: 24/9/2008
Following the success in the Best Brand Enterprise Awards presented by the Hong Kong Productivity Council (HKPC) in 2006 and 2007 respectively, Urban Group again received The 2008 Best Brand Enterprise Award (Greater China) from HKPC this year, recognizing its outstanding performance in corporate brand building and development.
The HKPC Best Brand Enterprise Award (Greater China) aims to recognize those best-in-class enterprises in Hong Kong and Greater China, which have successfully developed and managed their corporate brand image to enhance their competitiveness in the marketplace. The judging criteria comprise organizational development, brand management and strategy, corporate leadership, corporate innovation and brand building.
Dr Edmond Cheng, Managing Director of Urban Group said, "The Award we received for 3 consecutive years has confirmed and recognized the success of Urban Group in best-in-class brand management. We believe that a brand is no longer simply a company name, a trademark or a symbol. It is an essential asset for every enterprise in today's business world, which should be jointly owned by the company and its customers. Therefore, we have to continuously improving our service quality and competitiveness so as to enhance our brand value. "
Dr Edmond Cheng added, "The brand legend of Urban originates from our management of Mei Foo Sun Chuen since 1965. Since then, we have been adopting 'A Passion of Service; A Quality Credential' as our brand personality. We very much treasure our achievements in brand management over the years and focus on our market-oriented services to enhance our competitive edge in the Hong Kong and Greater China markets. "
"Moreover, Urban Group has been developing our real estate service businesses in the Greater China market since 1994 by providing professional management consultancy and corporate training services for property developers and management practitioners in the Mainland."
"We have been organizing experience sharing and training events for large corporations in Guangzhou, Shanghai and Beijing, aiming to enrich mutual understanding and professional knowledge among practitioners in the cities and to enhance the overall service quality in the region. Our ultimate goal is to enhance the value and prolong the lifespan of the real estate and facility assets under our management. " Dr Edmond Cheng added.
Urban Group, a member of NWS Holdings Limited (Hong Kong Stock Code: 0659), is the Premier Real Estate and Facility Management Services Group in Hong Kong. Currently, the Group manages 230 projects territory-wide and serving 1 million people in Hong Kong.
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