Date: 17/10/2007
Urban Group recently received the Merit Award in 香港驕傲企業品牌選舉2007 jointly organized by Ming Pao and The Chinese University of Hong Kong (Msc in Marketing), to become the only property asset and facility management company that garnered in the category of Property Development/Property Agency/Property Management, reinforcing its leading position in corporate brand strategies formulation and development among its rivalries in the market place.
The Awards Presentation Ceremony was held on 9th October 2007 at the Grand Hyatt Hotel in Wan Chai. Through recognizing Hong Kong based enterprises that excel in corporate branding, the Award aimed to raise public awareness on Hong Kong brands and to emphasize the precedence of quality brands among business enterprises, ultimately building Hong Kong 'The City of Quality Brands'. The Panel of Judges of the Award is constituted by a group of authoritative professionals, while public voting also contributes significantly to the final scores. The impartial judging mechanism has demonstrated a high level of credibility and trustworthiness of the Award. Since the judging criteria focuses on three major areas, namely: brand strategies and executions; brand management and culture; and corporate results and achievements, all awardees are renowned brand names that outperform their competitors in both quality and services.
Professor Sin Yat Ming, Leo, Director of the Master of Science Programme in Marketing of The Chinese University of Hong Kong (CUHK) says, "Seven core values should be highlighted in order to establish an excellent brand. Enterprises must possess innovative ideas, a desirable brand culture, trustworthy products, quality services, a unique brand value, outstanding employees and a passion on corporate social responsibility."
Dr Edmond Cheng, Managing Director of Urban Group says, "Being a customer-oriented one-stop management service provider, Urban Group is committed to the brand promise of 'A Quality Credential. A Passion of Service' by continuous investing in our human capital and advanced technology. Meanwhile, Urban Group accomplishes corporate social responsibilities through various social service programmes and volunteering exercises. As Hong Kong's Community Manager, Urban endeavors to provide our clients with a healthy and quality lifestyle."
Dr Edmond Cheng continues: 'With our over 40 years of brand heritage, Urban has developed from a professional management company to become a well-established real estate services group in the territory.'
Dr Cheng says, 'This is the fourth branding award received by Urban Group in 2007. The results of the consumer survey conducted by CUHK (MSc in Marketing) indicated that the most critical elements of a 'quality brand' are premium quality and services. Actually, Urban Group has been focusing on Total Quality Management as our corporate business direction, which has been well recognized by our customers. Looking ahead, we will strive to continuously improve our management quality and further develop our business in various areas, to become the Premier Property Asset and Facility Management Group in the Asian Pacific Region and the market leader in service quality.'
Dr Edmond Cheng states that, 'We treasure our brand as the most important asset of our Group. It is our honour to become one of the best brands in Hong Kong, which not only helps enhance our staff's morale, but also boosts our customers' confidence towards our brand.'
Urban Group, a member of NWS Holdings Limited (Hong Kong Stock Code: 0659), is one of the largest property asset and facility management groups in Hong Kong. The Group is currently managing 230 projects territory-wide and serving 1 million people in Hong Kong.
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