Date: 23/1/2007
Urban Group has recently received the Prime Award for the Best Brand Enterprise in Greater China 2007, launched by Prime Magazine, a monthly finance and business magazine in Greater China. This recognition reflects the success of Urban Group in best-in-class brand management and successfully established its reputation in the Greater China market.
Over the years, Urban Group has been striving to achieve its corporate vision of providing quality real estate service in Greater China and the Asia Pacific Region. As early as 1994, Urban Group has become the pioneer in China property and facility management industry to form ˇ§Guangzhau Urban Property Management Limitedˇ¨, providing professional managemen, consultant and training services for practitioners in the mainland, with the ultimate of goal of upgrading the real estate service quality of the property and facility management industry in China.
The Award Presentation Ceremony was held on 10th January 2007, at Marco Polo Hong Kong Hotel in Tsim Sha Tsui. The Award aims to promote the best practices of brand management and recognize companies that contribute to economic development of Greater China. All the winners were strictly evaluated by a team of professional judges according to 4 selection criteria: company reputation; corporate development and continuous improvement; brand management; and innovation. The panel of judges include Mr. Paul Yin BBS, Chairman of the Hong Kong Brand Development Council, Mr. Wilson C Kwok, Chairman of CEPA Business Opportunities Development Alliance, Dr. Eddy Li, President of Hong Kong Economic and Trade Association and Professor Leo Sin, Department of Marketing, Chinese University of Hong Kong.
Dr Edmond Cheng, Managing Director of Urban Group revealed, ˇ§The brand legend of Urban Group originates from our management of Mei Foo Sun Chuen since 1965. We very much treasure and protect our 40-year brand heritage to further enhance our competitive edge in Hong Kong and the Greater China market. It is our pleasure to receive this admirable honour which not only help enhance brand awareness of Urban Group in Hong Kong and Greater China market, but also our staffˇ¦s morale and customersˇ¦ confidence towards our brand.ˇ¨
ˇ§Entering to the 21st Century, the real estate industry is rapidly developing in the Greater China region which definitely favours the business expansion of Urban. We will bring in our well-established work systems and expertise to the region and provide a professional learning ground for the practitioners in the real estate service industry in China.ˇ¨ added Dr Edmond Cheng.
Urban Group, a member of NWS Holdings Limited (0659), is the Premier Property Asset and Facility Management Company in Hong Kong. It is now managing over 200 projects in the territory and serving a total of 1,000,000 people in Hong Kong.
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