Date: 15/11/2006
After obtaining the ˇ§Superbrands Hong Kongˇ¨ in 2004, Urban Group recently received the ˇ§2006 Business Superbrands Hong Kongˇ¨ recognition presented by ˇ§The Superbrands International Organizationˇ¨ to become the FIRST company in the Hong Kong Property Asset and Facility Management Industry to achieve these 2 prestigious awards, reflecting their service quality and brand reputation have reached internationally recognized standard.
ˇ§2006 Business Superbrands Hong Kongˇ¨ is a recognition specially designed for business-to-business (B2B) companies and totally 30 Hong Kong enterprises have received the award this year. The Superbrands International Oraganization has been featuring thousands of brands and their success stories around the world. Started from 2006, 30 strongest brands will be awarded in each of the selected cities as ˇ§Business Superbrandsˇ¨ in every two years after a comprehensive qualitative assessment and grading exercise. Grading is based on 5 selection criteria ˇV market dominance, customer loyalty, goodwill, brand heritage and overall market acceptance.
Mr. Peter Jeffery, Group Managing Director (Asia) of Superbrands International Organization stated, ˇ§Business Superbrands aims to evaluate and recognize those outstanding B2B brands in different industries through an independent customer satisfaction research and showcase their success stories for benchmarking. This absolutely helps strengthen the public awareness of corporate brand building and management.ˇ¨
The legend of Urban Group was originated from 1965. Its brand heritage can be traced back to their management service to the largest private composite real estate development in Hong Kong ˇV Mei Foo Sun Chuen. The Group has repositioned its brand in the 1990s from a professional management culture to a combination of Eastern and Western management approaches and the introduction of Total Quality Management concept, leading the Group to successfully establish a prestigious real estate service image in the territory.
Dr. Edmond Cheng, Managing Director of Urban Group pointed out that, ˇ§The critical success factors of Urban Group to obtain the ˇĄ2006 Business Superbrandsˇ¦ rely very much on our outstanding achievements in service quality, corporate management, innovation and human capital in B2B market. Our corporate brand is jointly built and shared between Urban Group and our customers and our success in brand management is reflected by out customersˇ¦ total satisfaction onour serviceˇ¨.
Urban Group, a member of NWS Holdings Limited (0659), is the Premier Property Asset and Facility Management Company in Hong Kong. It is now managing over 250 projects in the territory and serving a total of 1,000,000 people in Hong Kong.
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