Urban Group becomes FIRST in HK Property and Facility Management Industry to receive "Superbrands Hong Kong"
Date: 24/05/2004
After obtaining the "2003 HKMA Quality Award - Overall Winner" last year, Urban Group recently received the "Superbrands Hong Kong 2004" recognition presented by "The Superbrands Organization" to become the FIRST company in the Hong Kong Property and Facility Management Industry to achieve these 2 prestigious awards, reflecting both their service quality and brand reputation have reached internationally recognized standard.
Totally 57 Hong Kong companies obtained the "Superbrands Hong Kong 2004" recognition during the Hong Kong Award Presentation Ceremony held on 12th May at Grand Hyatt Hotel. The Superbrands Organization was founded in London in 1991. Since then, it has been featuring thousands of brands and their success stories over 39 countries worldwide. Started from 2002, around 100 strongest brands in Hong Kong have been selected as "Superbrands Hong Kong" in every two years after a qualitative assessment and grading exercise. Grading is based on 5 selection criteria - market dominance, customer loyalty, goodwill, brand heritage and overall market acceptance.
The success of Urban Group in achieving "Superbrands Hong Kong 2004" underlines its excellent achievements in service quality, visionary management, corporate innovation and human capital management, which enable the Group to successfully build up a premier brand reputation in the marketplace. In 2003, Urban Group received 140 important awards, including the "HKMA Quality Award - Overall Winner", "Best Employer in Hong Kong" and obtain the "Best Property Management Company" for the 5th year from the Hong Kong Housing Authority.
Moving into 2004, Urban Group also obtained the Employers Gold Star Award - Platinum Award presented by Employees Retraining Board, 11 Caring Company recognitions and outstandingly 60 Web Care Awards, all recognizing their superb performance in brand building."
The legend of Urban Group was originated from 1981. Its brand heritage can be traced back to their management service to 2 largest private housing estates in Hong Kong - Mei Foo Sun Chuen and City One Shatin. The Group has repositioned its brand in the 1990s from a professional management culture to a combination of Eastern and Western management approaches and the introduction of Total Quality Management concept, leading the Group to successfully establish a prestigious and popular Superbrand image in the territory.
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