Urban Group being invited as Keynote Speaker in "CIM Marketing Symposium 2004 - Brand Dynamics"
to share their Critical Success Factors in Corporate Brand Positioning and Service Marketing
Date: 25/03/2004
Urban Group, the Largest Property Asset and Facility Management Company in Hong Kong, was recently invited as keynote speaker in the "CIM Marketing Symposium 2004 - Brand Dynamics" to share its critical success factors in corporate brand positioning with local marketing practitioners and advertising professionals.
Organized by The Chartered Institute of Marketing (Hong Kong), the Symposium was held on 13th March at the Wai Hing Theatre of the City University of Hong Kong. Other keynote speakers include representatives from CLP Power, Nokia, Watsons Water, Cle de Peau Beaute and Marathon Sports. The objective of the Symposium is to share the successful branding strategies of different industries and at different stages in their product life cycle with local university students and marketing professionals.
Mr. Francis Chiu, Director of Corporate Services of Urban Group, and a full member of CIM said, "Urban Group has owned a 38-year corporate brand heritage since its establishment. We have been striving for establishing, developing, communicating and strengthening our professional, quality and customer-oriented corporate brand asset for many years. From the unique 'UP' corporate logo design and prestigious corporate identity colour 'Urban Jade', to the quality customer services provided by all our staff members, they are all reflecting the Premier Property Asset and Facility Management Service image of our Group."
Mr. Francis Chiu stated that, "The Brand Vision of Urban Group is to provide competitive and innovative services for our customers; to enhance the asset value of the properties under our management and to enable continuous development of our human capital so as to maintain our leading position in the marketplace. Our aim is to position Urban Group as the Quality Market Leader and No. 1 Property Asset and Facility Management Group in Asia in the coming future."
Mr. Francis Chiu emphasized, "Our visionary leadership has defined a clear market positioning strategy for Urban Group. And more importantly, Urban Group's brand identity is realized by our 4,200 staff members in their daily services to our customers. These are the critical success factors of our Group. Hence, we always emphasize that 'Our People is Our Brand'."
"Urban Group is a member of the service industry. As our service is intangible, this relies very much on our human capital to perform. Therefore, Urban Group's corporate brand mission is represented by our professional property asset and facility management staff, cheerful customer service ambassadors as well as our responsible security guards at all levels." Mr. Francis Chiu explained.
Urban Group, a member of NWS Holdings Limited (0659), is the Largest Property Asset and Facility Management Group in Hong Kong. It is now managing 320 projects territory-wide with 180,000 residential units, serving a total of 1,000,000 people in Hong Kong. During the last 12 months, Urban Group received outstandingly 140 corporate awards in quality and management, including 2004 Employers Gold Star Award - Platinum Award; 11 Caring Company recognitions; 2003 HKMA Quality Award - Overall winner, 2003 Best Property Management Company Award, 2003 Best Practices Award in Innovation and 2003 HKIFM FAME Award, which further strengthen the quality corporate branding of Urban Group.
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