1.2) Brand Profile

Passion and Quality

The Urban brand is reflected in its promise of high quality services. Expressed as “A Passion of Service and A Quality Credential”, Urban Group embraces the tenets of Total Quality Management which underpins its operational and business strategies.

Urban’s passion is about its culture, its people and its customer care. Stakeholder engagement helps define how Urban implements this culture of passion. The Group seeks to understand and respond to its customers and the society’s need and interests. Urban Group focuses on delivering to exceed its customers’ expectations and to find new opportunities to enhance its services.

Urban Group’s credential is about its continuous improvement to achieve best practices. Urban has adopted international practices and developed new models to manage its business systems and delivery processes that bring integrity and competency to its services. Urban is the industry pioneer in management practices and has consistently been recognised publicly as a quality market leader.

The brand of Urban is the brand heritage of over 3,000 employees. We believe that our people is our brand. The promise to provide a high quality of service is our brand personality. The brand dimension of the logo "UP" represents "The Urban Professional". The corporate color, Urban Jade, represents vivacity, viability and progressiveness. The Right-incline direction of the logo represents energy, speed and brand loyalty.

The Urban Brands

Under the mega Urban Group brand, there are 5 service brands each with its own identity and service focus.

  1. Urban Property Management Limited C-086120
  2. International Property Management Limited C-839393
  3. Broadway-Nassau Investments Limited C-036453
  4. Urban Technical Services Limited
  5. Turning Technical Services Limited

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