5.3.4) HKIM Brand-with-a-Conscience Award
Urban Group received the "Caring Work Environment Silver Award" and the "Certificate with Merit" in Brand-with-a-Conscience Award presented by The Hong Kong Institute of Marketing (HKIM), to recognize our endeavors and achievements in building a premier corporate brand, fulfilling corporate social responsibilities and promoting a caring work environment.
The Brand-with-a-Conscience Award aims to recognize organizations which contribute to the betterment of the society by humanity and ethics. It encourages industries to develop their brand with conscience that helps establish a fair and ethical society. Led by Dr Chan Yan Chong, Professor of the City University of Hong Kong, the judging panel selected the awardees based on six principle of business conscience, namely, Business Ethics, Corporate Governance, Fair Trade and Business Practices, Caring Work Environment, Environmental Care and Community Care during a 3-stage screening process.