5.7) Prime Award for the Best Brand Enterprise in Greater China
Urban Group has received the Prime Award for the Best Brand Enterprise in Greater China 2007, launched by Prime Magazine, a monthly finance and business magazine in Greater China. This recognition reflects the success of Urban Group in best-in-class brand management and successfully established its reputation in the Greater China market.
All the winners were strictly evaluated by a team of professional judges according to 4 selection criteria: company reputation; corporate development and continuous improvement; brand management; and innovation. The panel of judges include Mr. Paul Yin BBS, Chairman of the Hong Kong Brand Development Council, Mr. Wilson C Kwok, Chairman of CEPA Business Opportunities Development Alliance, Dr. Eddy Li, President of Hong Kong Economic and Trade Association and Professor Leo Sin, Department of Marketing, Chinese University of Hong Kong.