5.6) Best Brand Enterprise Award
Following the achievement of The Best Brand Enterprise Award and Corporate Development Excellence for Hong Kong and Guangdong Province presented by the Hong Kong Productivity Council (HKPC) in 2006, Urban Group received The Best Brand Enterprise in Greater China Award from HKPC again this year, recognizing their outstanding performance in corporate brand building and development.
The HKPC Best Brand Enterprise in Greater China Award 2007 aims to recognize those best-in-class enterprises in Hong Kong and Greater China, which have successfully developed and managed their corporate brand image to enhance their competitiveness in the marketplace. The judging criteria comprise organizational development, brand management and strategy, corporate leadership, corporate innovation and brand building. Urban Group is among the few enterprises in the territory, which has received the same Award for two consecutive years.
The brand legend of Urban Group originates from our service for Mei Foo Sun Chuen since 1965. We possess a 40- year brand heritage in the territory. Over the years, we emphasize and protect our corporate identity and branding system to reinforce our competitive edge in the industry.