5.2.2) Business Superbrands Hong Kong
Following the success as the “Superbrand Hong Kong” in 2004, Urban Group was awarded the “Business Superbrands Hong Kong” recognition presented by “The Superbrands Organization” in 2006. This recognition further confirms that the service quality and brand name of Urban Group has been recognized internationally.
The development of a brand management system by the Group, together with its 40 years’ quality brand heritage, has enabled Urban to maintain its leading position in the industry.
Unlike the evaluation of Superbrands, Business Superbrands is on a “Business to Business” basis. Urban Group has been a winner of both the Superbrands and the Business Superbrands, verifying the success of its unique “Urban Premier Management Model™”.